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More Gluten Free Options Available
I love reading about large food companies developing more Gluten Free Options! Even though some people look at Gluten Free eating as a fad, we know there are many of us out there that cannot survive on a diet full of gluten!
The following article sites some of the companies that are going to bat for us. How about if we support their efforts by purchasing their wonderful Gluten Free products!
More food companies moving to gluten-free products
by Taylor Summers/KTAR (May 29th, 2012 @ 7:05am)
PHOENIX — Frito-Lay is poised to launch a new set of gluten-free labels and snacks.
While the move is a big one for the company, it’s not the first of its kind. Both Kraft Foods and General Mills have made similar moves. It’s all part of a decade-long trend of consumers eating gluten-free.
Americans spent $2.64 billion on food products without gluten last year. That’s up from $210 million in 2001.
“Large companies are starting to realize there is a large segment of the population that has to eat a gluten-free diet, or chooses to eat gluten-free,” said Diana Lake, a member of the Celiac Disease Foundation’s Greater Phoenix chapter.
People who have Celiac can’t digest gluten properly, making gluten-free food a necessity. According to Lake, it is those people who have helped drive this recent gluten-free push.
“Often times, there is a family member that has to have a gluten-free diet. Sometimes people in that family say ‘wow, we aren’t really finding as many tasty products we’d like to find. Maybe we can make a better cookie, or cake mix, or pretzel, or whatever,’ ” said Lake.
According to Lake, a recent gluten-free expo saw 2,000 people attend with 50-55 vendors, most of them independent businesses. Four years ago, 350 people attended and there were only 25 vendors.
A big reason for that increase could also be attributed to the number of people going gluten-free by choice.
“It’s a huge commitment to be gluten-free for the rest of your life, but those people [who go gluten-free by choice] are likely to stay on it,” said Lake.
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